IMC-bear

How Do You Walk In That Thing? (And Other Curious Mascot Questions)

Mascots have made an appearance in almost every niche, from insurance to cereals, and have resonated with people around the globe in a positive way to help give even the most complicated or stuffy business a personal touch. But how do mascots feel about this? Are they happy to perform the deed? Do they feel […]

IMC-mascots

Our 5 Favorite ESPN Mascot Commercials

If you’re a sports fan, chances are you’ve watched your share of ESPN. You’ve also probably laughed out loud when you caught one of the networks’ “This Is SportsCenter” commercials using mascots. Launched in 1995, the idea behind these commercials hasn’t changed much. They’re still exploring the fictional day-to-day life at ESPN’s Bristol, Connecticut office. […]

IMC-whyyouneedamascot

Why your company needs a mascot

While it might be too early to declare a full blown, out-and-out mascot revival, brand characters are certainly regaining attention in a big way. Charlie the Tuna, Speedy from Alka-Seltzer, Spam’s Sir Can-A-Lot, and Kraft’s part-milk, part-granola puppet named Mel are all making appearances.  If you’re on the fence whether or not your company needs […]